Project Overview:

Vivian Water is a Saudi mineral water brand that wanted to establish itself as a daily essential for all lifestyles. Our task was to build a strong online presence that reflects freshness, vitality, and accessibility, while making the brand stand out in the competitive beverage industry.

impact:

  • Established Vivian Water as a refreshing lifestyle choice, not just a product.
  • Achieved higher audience interaction and stronger online community growth.
  • Increased brand relevance and recognition by blending fresh visuals with culturally resonant content.

Challenges:

  • Competing with well-established international and local water brands with strong market dominance.
  • Shifting consumer perception from water being just a commodity to seeing Vivian as a lifestyle brand.
  • Creating engaging content that feels fresh and unique in a category where visuals can easily feel repetitive.

Strategy & Execution:

  • Content Concept: Built the brand narrative around “Vivian is essential everywhere and anytime”, integrating the bottle into lifestyle scenarios to make it relatable and always present.
  • Social Media Presence: Designed and managed Vivian’s social platforms with high-quality visuals, lifestyle reels, and entertaining posts tailored to Saudi culture and preferences.
  • Localized Communication: Used a friendly Saudi tone of voice in captions, slogans, and campaigns to connect with the audience authentically.
  • Seasonal & Lifestyle Campaigns: Launched thematic campaigns aligning with consumer moods, occasions, and daily habits to keep Vivian top of mind.

  • Seasonal & Lifestyle Campaigns: Launched thematic campaigns aligning with consumer moods, occasions, and daily habits to keep Vivian top of mind.