Project Overview:
Ortisei is a specialty coffee and bakery brand in Saudi Arabia, known for its artisanal coffee blends and freshly baked goods. Our mission was to build a digital presence that reflects the brand’s sophistication, craftsmanship, and premium quality, while engaging coffee lovers and food enthusiasts through creative storytelling and performance-driven campaigns.
Strategy and execution :
- Visual Identity in Digital: Designed and curated content that highlighted the artistry of coffee-making and bakery craftsmanship, ensuring every post matched Ortisei’s refined brand image.
- Lifestyle Storytelling: Created content that went beyond product shots, showing Ortisei as a place of momentsو whether for a morning coffee ritual, a casual meet-up, or indulging in premium desserts.
- Social Media Campaigns: Launched campaigns to promote specialty drinks, seasonal bakery items, and store experiences, driving both awareness and footfall.
- Performance Marketing: Executed targeted media buying campaigns on social media platforms to reach a broader audience, ensuring a blend of brand awareness and direct engagement.
Challenges:
- Entering a highly competitive specialty coffee market in Saudi Arabia.
- Creating content that highlights not only the products but also the experience and lifestyle associated with Ortisei.
- Balancing aesthetic brand visuals with performance-driven campaigns to attract both loyal coffee enthusiasts and new customers.
Final Result:
- Built a loyal, highly engaged online community of Egyptian expats.
- Generated high message volume and positive sentiment through DMs and comments.
- Strengthened the brand’s emotional identity and boosted in-store and delivery visits through targeted digital campaigns.