Project Overview:
Manoosha Hut is a Saudi-based casual dining brand specializing in pizza and fatayer, blending local favorites with international flavors. The brand wanted to strengthen its digital presence, attract new customers and position itself as a go-to destination for quick, delicious and shareable meals.
We partnered with Manoosha Hut to design and run social media campaigns that highlighted the brand’s food variety, connected with local audiences and drive traffic to its branche.
Strategy and execution :
We crafted a digital marketing approach designed to make Manoosha Hut stand out:
- Mouth-Watering Content: Produced appetizing food photography and short-form videos showcasing fresh oven-baked fatayer and pizza variety to spark cravings.
- Social Media Campaigns: Developed engaging campaigns around product launches, special offers to connect with customers
- Promotional Offers: Highlighted discounts, combosand seasonal campaigns to drive both dine-in and delivery orders.
- Consistent Brand Voice: Built a fun, youthful and food-loving tone across platforms to reflect the brand’s casual and approachable personality.
Challenges:
- Intense Competition: The pizza and fatayer segment in Saudi Arabia is highly competitive with strong global and local players.
- Awareness Gap: Despite offering unique products, Manoosha Hut needed to increase recognition in its market.
- Engagement Deficit: The brand’s digital platforms lacked content that inspired interaction and excitement around its menu.
Final Result:
- Stronger Awareness: Boosted Manoosha Hut’s visibility in the local market, making it more recognizable among pizza and fatayer fans.
- Engagement Growth: Social campaigns drove higher interaction rates with customers actively engaging and sharing content.
- Footfall & Orders: Online promotions contributed to increased in-store visits and delivery demand.