Wow bechamel
Wow Bechamel is a bold pasta restaurant in Saudi Arabia that set out to stand apart in a highly competitive F&B market. More than just serving pasta, the brand wanted to create an unforgettable experience built on fun, flavor, and personality. The challenge was clear: design a brand that grabs attention instantly, reflects a funky, playful spirit, and turns every customer interaction—whether dine-in or takeaway—into something memorable.
Our role & creative direction
We translated Wow Bechamel’s playful DNA into every brand touchpoint:
- Logo Design: A funky, character-centric logo built with bold, impactful lettering.
- Character Creation: Unique pasta-inspired characters became the voice and face of the brand.
- Packaging & Patterns: Seamlessly carried the funky visuals into packaging, ensuring a cohesive customer experience.
- Interior Branding: From neon phrases to bold wall patterns and logo stickers, the restaurant interior was transformed into an Instagram-worthy space that immerses customers in the brand’s world.
Brand identity and logo
The brand identity was crafted to be vibrant, funky, and character-driven. At the heart of the design is a playful logo featuring bold, lively typography that immediately pops. To give the brand a unique soul, we created custom pasta characters, each with its own personality, injecting humor and warmth into the overall visual identity. Funky patterns and quirky illustrations extended across packaging, making the customer journey consistent, fun, and instantly recognizable.
Impact:
Through bold visuals and storytelling, Wow Bechamel became more than just a pasta restaurant—it evolved into a lively, character-driven experience. The branding gave the restaurant a distinctive edge, capturing attention, sparking customer engagement, and cementing its position as a memorable, funky dining destination in Saudi Arabia.