Word of Mouth Marketing
Do you remember the last time you shared your good or bad experience with your friends through social media? Do you know the power of the word of mouth?
The word of mouth whether it's online or offline, impacts every business and organization, and it's considered the oldest form of recommendation. It may be more important than ever.
According to recent study, 92% of consumers believe recommendations from friends and family over all forms of advertising.
64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.
Think of the snowball effect, you start off with a small, interesting post on Facebook. That post impresses a couple people, then those people spread the word.
So, how could you use the WOMM?
Sure you might have millions of social media followers, but you have to establish connection with those users to generate benefits. If your audience is not interested in you, they're not likely to help you grow. They're collecting dust and clogging your real fan base.
Here are 3 tips to help maximize your WOM potential:
1. Make Yourself Interesting:
Share what makes you look fun/good/interesting. This will promote sharing.
Consumers feel more confident in the information they're sharing when it's something that worth talking about.
2. Go above and beyond for the customer:
It’s about being in the mindset of striving for excellence in every situation and always putting the customer first.
3. Provide value:
If you establish yourself with a few people, they'll share the experience with friends - you may not remember the last time you shared a bad restaurant or service with someone, but you'll no doubt be able to remember an amazing experience or event.
Sharing valuable information makes you valuable. Great, unique customer experiences, along with having a great product, can help increase your value.
The word of mouth whether it's online or offline, impacts every business and organization, and it's considered the oldest form of recommendation. It may be more important than ever.
According to recent study, 92% of consumers believe recommendations from friends and family over all forms of advertising.
64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.
Think of the snowball effect, you start off with a small, interesting post on Facebook. That post impresses a couple people, then those people spread the word.
So, how could you use the WOMM?
Sure you might have millions of social media followers, but you have to establish connection with those users to generate benefits. If your audience is not interested in you, they're not likely to help you grow. They're collecting dust and clogging your real fan base.
Here are 3 tips to help maximize your WOM potential:
1. Make Yourself Interesting:
Share what makes you look fun/good/interesting. This will promote sharing.
Consumers feel more confident in the information they're sharing when it's something that worth talking about.
2. Go above and beyond for the customer:
It’s about being in the mindset of striving for excellence in every situation and always putting the customer first.
3. Provide value:
If you establish yourself with a few people, they'll share the experience with friends - you may not remember the last time you shared a bad restaurant or service with someone, but you'll no doubt be able to remember an amazing experience or event.
Sharing valuable information makes you valuable. Great, unique customer experiences, along with having a great product, can help increase your value.