Lessons you should learn from Philip Kotler
Surely you're asking now who Philip Kotler is!
Philip Kotler was born on May 27, 1931 and is considered the “Father of Modern Marketing”, he provided us with important lessons that can be applied to your digital strategy. This great North American Professor is the creator of Marketing as a field of academic study.
We will share 10 of his most educative quotes with you, so you keep them in mind when thinking about your own social media and digital marketing strategies:
1- Successful sellers are concerned with the client first and the products later.
2- The most important thing is predict where clients are going and stop right in front of them
3- Poor companies ignore their competitors, average companies imitate their competitors and winning companies lead their competitors
4- Marketing is a race without a finish line
5- The intelligent marketers of today don’t sell products, they sell benefits packets. Not only do they sell purchase value but also usage value
6- Market analysis is the evolution of trying to maximize the company’s earnings for each transaction, to maximize the earnings of each relationship in the long term
7- The cost is not important for establishing the Price. It only serves for knowing if you should or shouldn’t fabricate the product
8- It’s more important to do what is strategically correct than what is immediately profitable
9- The future is not ahead of us. It has already happened!
10- Now days you have to run much faster to stay in the same spot
Philip Kotler was born on May 27, 1931 and is considered the “Father of Modern Marketing”, he provided us with important lessons that can be applied to your digital strategy. This great North American Professor is the creator of Marketing as a field of academic study.
We will share 10 of his most educative quotes with you, so you keep them in mind when thinking about your own social media and digital marketing strategies:
1- Successful sellers are concerned with the client first and the products later.
2- The most important thing is predict where clients are going and stop right in front of them
3- Poor companies ignore their competitors, average companies imitate their competitors and winning companies lead their competitors
4- Marketing is a race without a finish line
5- The intelligent marketers of today don’t sell products, they sell benefits packets. Not only do they sell purchase value but also usage value
6- Market analysis is the evolution of trying to maximize the company’s earnings for each transaction, to maximize the earnings of each relationship in the long term
7- The cost is not important for establishing the Price. It only serves for knowing if you should or shouldn’t fabricate the product
8- It’s more important to do what is strategically correct than what is immediately profitable
9- The future is not ahead of us. It has already happened!
10- Now days you have to run much faster to stay in the same spot