Project Overview:

Agatk Burger is a Saudi fast-food brand specializing in juicy burgers, grilled chicken, and crispy chicken burgers. Our mission was to build a digital presence that reflects its bold flavors, approachable vibe, and youthful energy, while driving both awareness and sales in a highly competitive F&B market.

Strategy and execution :

  • Visual Storytelling: Produced mouth-watering visuals highlighting juicy burgers, crispy textures, and grilled chicken perfection to trigger cravings. 
  • Brand Voice: Crafted fun, casual, and relatable captions infused with Saudi expressions to connect with the target audience. 
  • Performance Campaigns: Launched targeted media buying campaigns on social media platforms to boost awareness, engagement, and online orders. 
  • Community Engagement: Designed interactive posts and polls to increase customer involvement and create a sense of belonging.

Challenges:

  • Competing with well-established local and international burger chains.


  • Showcasing menu variety (burgers, grilled, and crispy chicken) while keeping the digital identity cohesive.


  • Building brand recognition and customer loyalty in a short timeframe.

Final Result:

  • Positioned Agatk Burger as a local favorite for burgers and chicken lovers.

  • Increased brand visibility and recognition, with strong engagement across social platforms.

  • Drove consistent growth in sales and online orders, supported by conversion-focused ad campaigns.

  • Created a fun and memorable digital identity, setting Agatk apart from generic fast-food competitors.