Project Overview:
Anamel El Fan is a beauty salon specialized in microblading, lip coloring, and hair treatments. Their identity is rooted in precision, craftsmanship, and enhancing natural beauty.
Our Approach:
Blue Media developed a full branding guideline for Anamel El Fan, starting from the logo creation to the visual identity and social media design direction.
The concept revolved around:
- Handmade artistry & creativity → capturing the essence of precision and detail.
- Close connection to nature → highlighting the organic and authentic side of beauty.
The Color Palette
We carefully curated a palette to represent the brand values:
- Gold → Royalty & luxury.
- Royal Green → Nature & vitality.
- Black → Elegance & sophistication.
- Beige → Balance & neutrality.
The Challenge:
The client needed a distinctive brand identity that reflects:
- The artistry and handmade craftsmanship behind their services.
- A natural and organic touch.
- A sense of elegance and exclusivity.
The Result :
- The new branding established a cohesive and refined visual identity that positions Anamel El Fan as a luxury yet approachable beauty salon, while communicating their commitment to natural beauty and artisanal precision.