Project Overview:

BeCare Store is a Saudi-based e-commerce platform specializing in medical devices and health products. Our partnership aimed to grow their online sales by applying a performance-driven digital marketing strategy with a strong focus on media buying. The goal was to increase sales of both fast-moving health devices and higher-value medical equipment that required more consumer education and trust.

Strategy and execution :

Platform-Specific Media Buying: Developed tailored ad strategies across Meta (Facebook & Instagram), Snapchat, and TikTok to reach diverse customer segments.

Advanced Audience Segmentation: Dozens of ad sets tested across different customer behaviors and demographics.

  • Hundreds of creatives customized by device type, platform, and customer persona.
  • Campaign Objectives:
    Sales-focused catalog campaigns for fast-moving products.
    Trust-building content for niche, higher-consideration medical equipment.

Challenges:

  • Competing in a crowded health e-commerce market with many established players.
  • Balancing sales between fast-moving products (e.g., blood pressure and diabetes monitors) and higher-ticket devices that needed trust-building and consumer awareness.
  • Educating customers on the value and proper use of certain complex devices through engaging content.

Impact:

  • Sales Growth: Achieved a 68.18% year-over-year increase in total sales.
  • Product Diversification: Boosted awareness and sales of larger, less-known devices beyond fast-moving items.
  • Sustained Results: Maintained sales growth consistently across all quarters of the 12-month campaign period.
  • Market Positioning: Strengthened BeCare’s reputation as a trusted medical e-commerce store in Saudi Arabia.