Since Instagram is Facebook-owned app, Facebook says it's getting more serious about preventing false information from going viral on Instagram
Instagram has announced that it will add a new feature, revealing to the user if the published content is "false"
The new feature will be launched next month, which will be "false information" above the picture or video in the publication.
The user will be able to see the published content by clicking on the "Show Image" button, but will be warned by Instagram that the information in the image or video is wrong or false.
Users will be able to read why Instagram categorized information as false or false by clicking on the "Know why" button that appears above the image or video.
Instagram will also send a warning to those who share the false post, with the words: "Auditors said the post contains false information" but the user will be able to skip the warning and share the post.
The move is in line with Facebook's attempts to fight violent or bloody shots, as it placed a warning content before the image is opened.
Instagram said: "In addition to clearer labels, we’re also working to take faster action to prevent misinformation from going viral, especially given that quality reporting and fact-checking takes time, In many countries, including in the US, if we have signals that a piece of content is false, we temporarily reduce its distribution pending review by a third-party fact-checkers"
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Truecaller has created a new group chat feature that allows users to chat and share media content, such as photos and videos.
The group chat feature is based on an invitation-based mechanism, which means a Truecaller user can choose to accept or decline the invitation before becoming a member of a group chat. Simply, a group moderator cannot add people to a group conversation without their consent.
Another great addition to the new group chat feature is that unless the group member number is in the contacts of other group members, they won't be able to see your mobile number.
If a group member wants to see another participant's mobile number, they will need to send a request to do so.
Group members will also be able to see a Truecaller profile for other participants, to see who they are chatting with.
Anyone can leave the group, and If the owner left, next oldest joiner becomes an admin and the new owner of the group chat
Therefore, users have the option of keeping their phone number private, accepting or rejecting group invitations, and meeting people in a group conversation by viewing their Truecaller file.
The group chat feature will be available on the Truecaller app for Android and iOS.
Surely you're asking now who Philip Kotler is!
Philip Kotler was born on May 27, 1931 and is considered the “Father of Modern Marketing”, he provided us with important lessons that can be applied to your digital strategy. This great North American Professor is the creator of Marketing as a field of academic study.
We will share 10 of his most educative quotes with you, so you keep them in mind when thinking about your own social media and digital marketing strategies:
1- Successful sellers are concerned with the client first and the products later.
2- The most important thing is predict where clients are going and stop right in front of them
3- Poor companies ignore their competitors, average companies imitate their competitors and winning companies lead their competitors
4- Marketing is a race without a finish line
5- The intelligent marketers of today don’t sell products, they sell benefits packets. Not only do they sell purchase value but also usage value
6- Market analysis is the evolution of trying to maximize the company’s earnings for each transaction, to maximize the earnings of each relationship in the long term
7- The cost is not important for establishing the Price. It only serves for knowing if you should or shouldn’t fabricate the product
8- It’s more important to do what is strategically correct than what is immediately profitable
9- The future is not ahead of us. It has already happened!
10- Now days you have to run much faster to stay in the same spot
Marketing is not a skill that people are born with. Part of this lies in the fact that the skills that make a “successful marketer” are constantly evolving.
So let's say, welcome to the new world of marketing where old models don’t work and everything is fair game.
Develop these skills or tips to leave the outdated marketing practices behind, build a strong foundation for your marketing and be on top of this new game.
1- Listen more, talk less:
Marketers need to listen more, much more
Spend a day in the life of the customer if you can. If not, have one-on-one conversations to understand their challenges and the opportunities. Know what your brand can take part in their life and help them
2- Don’t focus only on competition from the same industry:
The competition for an existing product or brand can come from a totally unexpected industry vertical. The greatest threat the camera industry faced was not from within itself but by the development of smart mobile phones that has a variety of features including high-resolution cameras and supporting such apps as Whatsapp or Bluetooth to transmit the images and video depending on the size and resolution.
3- Strategy:
There are so many different channels marketers can use today and so many different forms of content they can produce for those channels. However, marketers also needs to be even more strategic on where they spend their time and resources.
Marketing is no longer just about advertising, it’s also about driving business growth by making sure you ask the right questions and then being able to take the answers to solve problems quickly.
4- Analytics:
Studies have shown that a large number of successful marketing managers focus on analytics throughout the day. The key is paying close attention to exactly what that data is telling you. Data can provide extensive insight into customer behavior and the effectiveness of marketing efforts.
Do you remember the last time you shared your good or bad experience with your friends through social media? Do you know the power of the word of mouth?
The word of mouth whether it's online or offline, impacts every business and organization, and it's considered the oldest form of recommendation. It may be more important than ever.
According to recent study, 92% of consumers believe recommendations from friends and family over all forms of advertising.
64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.
Think of the snowball effect, you start off with a small, interesting post on Facebook. That post impresses a couple people, then those people spread the word.
So, how could you use the WOMM?
Sure you might have millions of social media followers, but you have to establish connection with those users to generate benefits. If your audience is not interested in you, they're not likely to help you grow. They're collecting dust and clogging your real fan base.
Here are 3 tips to help maximize your WOM potential:
1. Make Yourself Interesting:
Share what makes you look fun/good/interesting. This will promote sharing.
Consumers feel more confident in the information they're sharing when it's something that worth talking about.
2. Go above and beyond for the customer:
It’s about being in the mindset of striving for excellence in every situation and always putting the customer first.
3. Provide value:
If you establish yourself with a few people, they'll share the experience with friends - you may not remember the last time you shared a bad restaurant or service with someone, but you'll no doubt be able to remember an amazing experience or event.
Sharing valuable information makes you valuable. Great, unique customer experiences, along with having a great product, can help increase your value.
Believe it or not! The one who killed Nokia is Nokia!
Nokia was not telecommunications or Electronics Company, It started in 1865 with wood and paper manufacturing. After the World War II it started getting into the field of telecommunications or electronics. They produced their first mobile phone in the late 1980s, they became the most famous company and their phones used to be sold all over the world, despite the presence of a great competitor such as Motorolla which was in control of the US market. But Nokia was still the favorite brand for the rest of the consumers all over the world.
Nokia became the pioneer in the mobile market with the bestselling, but in the next five years those phones suffered from some issues, which made the throne of the giant company in the market vibrate for the first time.
When Apple announced releasing the iPhone for the first time with the concept of smart phones, Nokia failed to make their phones comparable to the iPhone in its capabilities and features and they didn't even solve the issues that had appeared in its phones.
The emergence of Samsung and its entry into the smart phone industry confused Nokia because Samsung did not start from scratch but tried to start from where Nokia ended, and nevertheless Nokia didn't even try to change its policy
- When Nokia woke up from its coma, it tried to restructure its management in an attempt to keep pace with the market, but did not achieve results because of the decline in the share price of Nokia to less than 4$
Nobody killed Nokia!
Nokia Killed itself when it decided to stuck to its windows operating system even after noticing its inability to compete with Android and iPhone.
In the end the CEO of Nokia said "the company had stopped its activity and sold it to Microsoft and ended completely".
You will not only fail when you make mistakes, but you will fail once you stop following consumer requirements and ignore following your competitors or trying to catch up with them
In other words, you won't lose the race only if you moved few steps back, but also lose if you stopped running forward.
There is no doubt that marketing has become one of the strongest and most widespread fields in the recent period.
But let us know at first what is marketing?
Marketing is how you can encourage people to buy your product, meeting customer's needs and convince them that your brand is the best and help them to buy it.
Marketing didn't become one of the most important fields suddenly! But it went through some steps of development that we will talk about it now.
The era of simple trade:
In the early nineteenth century, there was no need for marketing because manufacturing was as much as needed, i.e., if one needed a dress, she would have customize it for herself or get a tailor to make it especially for her. Thus, there was no surplus for marketing and there was no need between consumers because their manufacturing covered their needs. With the onset of the Industrial Revolution, manufacturers became more companies than consumers, and thus began exchanging.
The era of sales marketing:
This type of marketing has emerged as a result of increased production rates, and supply has become more than demand rates, so they began to expand the scope of sales to become globally instead of locally
Modern marketing era:
Technological development has led to the emergence of new products which became more demanded than the ones that have spread earlier, and thus companies began to depend on the production of what can be sold, or produce the product required by the consumer.
This era is one of the most balanced eras, and ads that vary in form and content depending on the nature of each product started to appear
Digital Marketing:
The latest development step is (digital marketing)
This kind is fully dependent on internet marketing and unlike all the stages we have explained, it allows the product to reach anywhere and anyone easily and quickly
Social media platforms such as Facebook, Twitter, and Instagram started to be used. And despite the difference in the form, content and tools of promotion in each platform, they all pursue the same goal of promoting the product more and achieving higher sales
The Egyptian Cabinet announced the postponement of the launch of the first Egyptian telecommunications satellite "Tiba-1", which will be launched by the French company "Ariane Space" on the rocket Ariane-5 from the launch base in the city of "Koro" in the region of "French Guiana" in South America, for technical reasons. The company will announce a new launch date.
Tiba-1 is expected to operate for more than fifteen years, providing broadband Internet services to individuals and businesses in Egypt and some North African and Nile Basin countries.
The 5.6-tonne satellite, made by Airbus and Thales Elinia Space, will remain in space for at least 15 years, with the aim of providing telecommunications and Internet services throughout the country.
"The satellite will provide a communications network parallel to the existing terrestrial network and provide Egypt with a strong communications infrastructure," said Mohamed El-Qousy, chief executive of the Egyptian Space Agency.
Amr Talaat, Minister of Communications and Information Technology, said in a statement that the satellite represents a major breakthrough in the field of communications and information technology.
The coverage of Tiba-1 includes some Arab and African neighbors, and Egypt may sell satellite services to those countries in the future.
After Instagram said last week that it would start hiding likes number on pictures, a lot of reactions have surfaced like confusion, animosity and excitement.
Instagram announced on Twitter that it would test this out on a larger scale. It is a controversial change, and the company claims that the comments it received in the markets were positive.
According to Instagram, “While the feedback from the initial tests in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand is positive, this change is fundamental in Instagram, so we continue our testing to learn more.” In addition, we understand that the number of likes is important to many creators, and we are constantly thinking about a way to communicate the value of creators to their partners.
Head of Instagram, said it's all about changing how people, especially young users think about social media platforms.
Facebook said the Instagram test was meant to "remove the pressure of how many likes a post will receive" on Instagram. However, you'll still be able to see how many people have liked your own photos
According to news from Instagram, hiding likes might increase the focus on the content of users rather than seeking for increasing likes to attract the attention of others.