Project Overview:

Hakawati is a Saudi-based shawarma brand that blends authentic flavors.Despite having a unique concept and strong product quality, the brand needed to expand its digital footprint, attract new customers, and establish itself as a recognizable name in the highly competitive market in Saudi Arabia.

Hakawati partnered with us to design and execute social media campaigns that would highlight the brand’s identity, showcase its food and generate buzz both online and offline. Our role was to position Hakawati as more than just a shawarma spot — but as a go-to destination for flavorful, memorable dining experiences.

Strategy and execution :

We developed a digital marketing strategy tailored to the industry that focused on awareness, engagement and conversion:

  • Social Media Campaigns: Designed visually rich content that showcased Hakawati’s shawarma in appetizing and creative ways.

  • Promotional Campaigns: Ran offers, limited-time deals and interactive campaigns to drive both online buzz and in-store visits.
  • Community Engagement: Leveraged polls, Q&As and fun food-related challenges on Instagram Stories to connect with younger audiences.
 Built a tone that was both warm and engaging, balancing authenticity with modern digital appeal.

Challenges:

  • Competitive Market: The shawarma and casual dining sector in Saudi Arabia is crowded with many established players and local favorites.

  • Brand Awareness: Hakawati was relatively new and needed to carve out space in customers’ minds amidst strong competition.

  • Consistency in Digital Voice: The brand lacked a cohesive digital presence that reflected its authentic yet modern identity.

  • Customer Engagement: While the food quality was strong, digital engagement and footfall conversion required significant growth.

Final Result:

  • Increased Brand Awareness: Established Hakawati as a recognizable shawarma destination in its market, with growing digital visibility.


  • Stronger Engagement: Social media interactions — likes, comments, shares — grew steadily with more users engaging with food content and campaigns.
  • Boosted Foot Traffic: Digital promotions and storytelling campaigns translated into higher in-store visits and orders.