How to be special marketer?
Marketing is not a skill that people are born with. Part of this lies in the fact that the skills that make a “successful marketer” are constantly evolving.
So let's say, welcome to the new world of marketing where old models don’t work and everything is fair game.
Develop these skills or tips to leave the outdated marketing practices behind, build a strong foundation for your marketing and be on top of this new game.
1- Listen more, talk less:
Marketers need to listen more, much more
Spend a day in the life of the customer if you can. If not, have one-on-one conversations to understand their challenges and the opportunities. Know what your brand can take part in their life and help them
2- Don’t focus only on competition from the same industry:
The competition for an existing product or brand can come from a totally unexpected industry vertical. The greatest threat the camera industry faced was not from within itself but by the development of smart mobile phones that has a variety of features including high-resolution cameras and supporting such apps as Whatsapp or Bluetooth to transmit the images and video depending on the size and resolution.
3- Strategy:
There are so many different channels marketers can use today and so many different forms of content they can produce for those channels. However, marketers also needs to be even more strategic on where they spend their time and resources.
Marketing is no longer just about advertising, it’s also about driving business growth by making sure you ask the right questions and then being able to take the answers to solve problems quickly.
4- Analytics:
Studies have shown that a large number of successful marketing managers focus on analytics throughout the day. The key is paying close attention to exactly what that data is telling you. Data can provide extensive insight into customer behavior and the effectiveness of marketing efforts.
So let's say, welcome to the new world of marketing where old models don’t work and everything is fair game.
Develop these skills or tips to leave the outdated marketing practices behind, build a strong foundation for your marketing and be on top of this new game.
1- Listen more, talk less:
Marketers need to listen more, much more
Spend a day in the life of the customer if you can. If not, have one-on-one conversations to understand their challenges and the opportunities. Know what your brand can take part in their life and help them
2- Don’t focus only on competition from the same industry:
The competition for an existing product or brand can come from a totally unexpected industry vertical. The greatest threat the camera industry faced was not from within itself but by the development of smart mobile phones that has a variety of features including high-resolution cameras and supporting such apps as Whatsapp or Bluetooth to transmit the images and video depending on the size and resolution.
3- Strategy:
There are so many different channels marketers can use today and so many different forms of content they can produce for those channels. However, marketers also needs to be even more strategic on where they spend their time and resources.
Marketing is no longer just about advertising, it’s also about driving business growth by making sure you ask the right questions and then being able to take the answers to solve problems quickly.
4- Analytics:
Studies have shown that a large number of successful marketing managers focus on analytics throughout the day. The key is paying close attention to exactly what that data is telling you. Data can provide extensive insight into customer behavior and the effectiveness of marketing efforts.