Brand identity and logo
For Khaleyat Ahad, Blue Media developed a vibrant and emotionally resonant brand identity that reflects both authenticity and modern appeal. While honoring the essence of this homegrown favorite, we gave the visual identity a soft, feminine touch which is a strategic decision inspired by the brand’s primary audience: Saudi girls who love gathering and sharing moments over a sweet
tray of khaleya.
We introduced a charming brand palette, playful iconography, and delicate yet bold typography to create an identity that
feels cozy, joyful, and proudly local.
Impact
Created a consistent and recognizable visual system across platforms
Strengthened the emotional connection between the brand and its target audience
Helped position Khaleyat Ahad as a go-to dessert stop for girly hangouts and gifting moments
Elevated the perception of the product from a homemade treat to a modern-day lifestyle dessert brand
Our role & creative direction
On social media, our design concept blended lifestyle visuals with minimal, sweet-themed layouts and pastel color tones, evoking feelings of warmth,
nostalgia, and fun. We highlighted togetherness, cravings, and casual indulgence, while keeping the feed scroll stopping and memorable.