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Total Safety

Total Safety

Total Safety is a global leader in advanced safety solutions, Total Safety partnered with Blue Media to create a high-impact digital campaign that would introduce their PPE vending machines to the Saudi market and establish a strong presence on their international social media platforms.
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Strategy Execution

Market Research & Analysis: Conducted in-depth research on the Saudi audience, industry trends, and competitors to develop a tailored approach.

Localized Content & Design: Developed culturally relevant content with striking visuals to enhance engagement and brand recall.

Teaser Campaign: Created anticipation with a countdown to the official launch.

Announcement Campaign: Revealed the vending machines with compelling messaging and high-impact creatives.

Challenges

Market Research & Audience Insights:  Analyzed local perceptions, competitors, and target segments.

Localized Brand Messaging:  Adapted Sasmar’s voice to resonate with Egyptian consumers.

Engaging Content Strategy:  Created a mix of educational, interactive, and relatable content with culturally relevant visuals.

Strategic Paid Ads: Ran targeted social media ads, optimizing for brand awareness, engagement, and conversions.

Final Result

Expanded Brand Visibility: The campaign significantly increased Total Safety’s reach and engagement across the MENA region.

International Recognition: The campaign positioned Total Safety prominently on global social media platforms.

Client Satisfaction: Total Safety praised the campaign’s success, highlighting how it exceeded their expectations and perfectly represented their brand.

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