Project Overview:

With more than 20 years of experience, UPC Consultations is a trusted provider of accounting supervision and auditing services in Saudi Arabia. They approached us to strengthen their digital presence across multiple platforms and better communicate their expertise in the financial and consulting sector.

Strategy and execution :

  • Developed tailored social media calendars to ensure consistent posting and brand alignment.
  • Designed visual content and creatives that reflect UPC’s credibility and professionalism.
  • Produced motion videos optimized for TikTok, Instagram, LinkedIn, and Twitter to make technical topics more engaging and accessible.
  • Adapted content tone and format per platform to maximize reach and engagement (educational on LinkedIn, dynamic and interactive on TikTok/Instagram, professional yet approachable on Twitter).

Challenges:

  • Limited online visibility compared to competitors.
  • Difficulty in showcasing technical financial services in a way that is engaging and easy to understand.
  • Need for consistent and professional branding across different digital platforms.

Final Result:

  • Enhanced brand visibility and presence across multiple social media channels.
  • Improved audience engagement through a mix of static designs and motion videos.
  • Established a stronger, more consistent brand identity that communicates UPC’s 20+ years of expertise effectively.